The Advantage Report Global Travel Retail – an annual study based on qualitative and quantitative research – this year saw more than 385 key stakeholders from 87 retailers evaluate the performance of their suppliers.
Advantage believes that improving business relationships between manufacturers and retailers will help create outstanding business results.
Lindt achieved top-tier ratings across all seven performance areas: Overall, Strategic Alignment, People, Category Development, Trade & Shopper Marketing and Customer Service. Within the regions, Lindt ranked first in the Americas and the Middle East, second in Europe and third in Asia Pacific.
Source: ©TR Business
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