Since 2009, tennis champion Roger Federer is the LINDT brand ambassador. Roger Federer is not only admired for his sporting success but also for his social engagement and his down to earth personality. He uniquely embodies LINDT’s fundamental values of Swissness, Premiumness, Quality & Passion. The association of these important attributes with the names of Lindt & Sprüngli and Roger Federer symbolizes the perfect match between the world's number one in premium chocolate and one of the greatest tennis players in history.
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Roger Federer was born in Basel, Switzerland in 1981. His professional tennis career began in 1998. He has won 18 grand slam titles, 88 single titles and two Olympic medals. His success and distinctive personal style make him one of the most popular tennis players of modern times. In 2007, he was named by Time Magazine's as one of the "100 Most Influential People in World". Inspired by his mother who is from South Africa, he created the Roger Federer Foundation in 2003 with its main mission to assist projects for deprived children in the continent of Africa.